Ton Koper (b. 1949) is a Creative Director and age activist based in Basel. His advertising career took him to Zurich and Frankfurt. In times of profound change, he is particularly interested in the challenges of social sustainability.

The current transformation is driven by multiple crises unfolding simultaneously. We are experiencing not just a pandemic, but also a demographic crisis, a globalization crisis, a digitalization crisis, an interest rate crisis, a climate crisis, a waste crisis, a biodiversity crisis, an inequality crisis, and, beyond all that, a crisis of truth. In an increasingly fluid society, these forces could dissolve our traditional ideas about life, work, and retirement right before our eyes.

Will this upheaval be remembered as a “permacrisis” in the history books? Or will this era be seen as the birth of radically new ideas and solutions that have long been needed but never had a chance to be realized? In his post-career life, Ton Koper is particularly committed to rethinking demographic change. He delivers talks, works on projects, and leads workshops on the topic.

Ton Koper was active as a partner at Bain & Company in Moscow and served as a member of the expert group at the Federal Chancellery in Berlin. He is known for his conceptual analysis skills, enjoys watching soccer, and listens to music by Joni Mitchell and Steely Dan.