My name is Ton Koper. I previously worked in advertising and brand development. Remaining curious, I began—after my primary career—to focus on skills and their recruitment. What I initially assumed to be a phase has become a lasting constant: the question of how people, competencies and work can meaningfully come together.

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Relationship is not a soft skill, but the foundation of value creation.

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Welcome to the new world of work. In unpredictable times like these, my focus lies in shaping sustainable relationships with existing and new employees. Employer branding ends where relationship begins. The ability to build stronger connections is becoming an economic competitive factor. Human capital is mobile, relationship capital is not. Knowledge can change hands—loyalty, identification and tacit knowledge emerge only on the basis of genuine relationships. Without relationship there is no commitment; without commitment there is no value creation.

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Generations are not a contradiction, but a potential.

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In my conceptual work, I develop solutions on three levels: the recruitment of the last Analog Natives and their experience-based skills in the real world; guiding principles for recruiting the first Digital Natives and their competencies for tasks on the internet; and, building on this, models that bring together the shared potential of both generations more closely through cooperation.

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Knowledge only lives when it is passed on.

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My ambition is to actively share experience and pass it on to younger generations. Knowledge that is not shared is dead capital. At the same time, knowledge is the only asset that grows when it is shared. This is what I continue to work on—and I am, as of now, not yet finished.

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